Майкл Джордан обратился в Верховный суд КНР по делу о товарном знаке

Майкл Джордан логотип Qiaodan Sport

Майкл Джордан (слева) и логотип Qiaodan Sports. Фото: niubball.com

Самый известный баскетболист планеты Майкл Джордан обратился в Верховный народный суд Китая по делу о товарном знаке, который использует один из китайских спортивных брендов. Об этом сообщил Reuters адвокат Джордана.

В 2012 году бывший игрок команды НБА «Чикаго Буллз» подал в суд на китайскую фирму Qiaodan Sports, указывая на то, что производитель спортивных товаров из провинции Фуцзянь построил бизнес вокруг китайского имени Джордана (в КНР баскетболиста называют Qiaodan — 乔丹 — Цяодань) и номера 23, под которым тот выступал, без согласия со стороны самого спортсмена.

В этом году суд вынес решение в пользу Qiaodan Sports, и его поддержал Народный суд верхней ступени Пекина. Теперь Майкл Джордан попытается отстоять свою позицию в Верховном суде.

В 2013 году, по сообщению Синьхуа, Qiaodan Sports подала иск против Майкла Джордана, требуя $8 млн в качестве компенсации за удар по репутации фирмы. Дело все еще находится на рассмотрении.

  • В настоящее время Майкл Джордан имеет прибыльный контракт с компанией Nike, которая выпускает кроссовки под маркой Air Jordan, чей логотип в виде силуэта баскетболиста с мячом похож на товарный знак Qiaodan Sports.
  • Баскетбол является одним из популярнейших видов спорта в Китае. В стране регулярно проходят выставочные матчи команд НБА. Китайский производитель спортивной обуви Anta спонсирует сразу нескольких действующих игроков североамериканской лиги.

Также читайте на ЭКД: Игрок «Лос-Анджелес Лейкерс» записал рэп на китайском для мамы

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